The Pursuit of Purpose with Coach Robin Johnson

Coach Robin Johnson made her transition from healthcare to coaching in May 2020 in the midst of the COVID-19 crisis in a move that rapidly changed her life. When her company got rid of her entire department, Robin took charge by taking a leap of faith. She sold her belongings, became a certified life coach, and moved into an RV to live freely. Robin makes a difference each day by helping women find their purpose in life. Her sweet spot is coaching empty-nesters through their time of transition and finding purpose beyond their role as mothers and caregivers.





  1. Your past is proof that you’re a survivor. It can be hard to stay positive during a period of unexpected changes, but if you look back on obstacles of your past you’ll see just how far you’ve come. When her job as the Director of Patient Experience was eliminated in the midst of the pandemic, Robin looked to her past and saw that she had overcome so many life situations that could have left her feeling discouraged; this was the positive foundation she needed to stay grounded, focused, and confident in her future.

  2. Your surroundings are more important than you think. The people in your inner circle can either help you fly or tear you down. During hard times it’s important to evaluate who you spend your time with and how they speak to you. Words and affirmations from friends and family go a long way because we’re essentially feeding ourselves with their words and they take root in our mind.

  3. You don’t have to have all the answers to get started. Robin helps women find their purpose, but that purpose doesn’t always start off as something grandiose like saving the world, sometimes you have to take things day by day and start off with a milestone as simple as making it through the day. No matter how big or small your purpose may seem to others, it’s you who decides where you start, and over time you can grow and expand that purpose.

  4. Focus on what you can do now. Rather than getting wrapped up in all the details, try taking things one step at a tie and look at what you can do in the present moment to work towards the outcome you want to see in your life. This will keep you focused and help ensure that you’re on the right track.

  5. Failure isn’t always a bad thing. In fact, failure is a part of the growth process. You have to be willing to fail in order to succeed. Failure teaches you how you can improve your process in the future and is a learning experience if you allow it to be.

  6. Take time to refuel. As women and mothers our natural disposition is to give, however sometimes this is to our own detriment and we find ourselves with no fuel to support ourselves or those around us. It’s so important to respect the flow of life by receiving just as much as we give. After all, you can’t pour from an empty cup.

  7. Sometimes you have to be proactive about building your community. It can be hard to make connections in social media everage the power of social media to make connections that you may not be able to make otherwise and build the virtual community of positivity that will help build you up when you’re down. This will require you to put yourself out there, but having the support of like-minded supporters is well worth it.

  8. Confidence is something that you do. Robin says that confidence is having your own mission statement that you can live up to. It’s being able to look in the mirror and know that you’ve tried your best and that you are true to who you are. It comes from living a life of integrity.

  9. Affirmations are powerful. Some people feel uncomfortable with big affirmations like “I’m rich and I live abroad.” For anyone that falls into that category, start with an affirmation that is powerful yet approachable for you. The key is to make sure you’re saying something that’s positive to affirm yourself and your future. What you want to do is build a belief that’s different from those you’ve held in the past.

  10. We are so much more than our labels. Our purpose is more than a job title or role that we play. To get to purpose we need to tap into what our passion is and build from there. We don’t need to bear the burden of the labels that people put on us, or place too much of our identity in what we do for work or other status symbols; doing so makes the process of transformation unnecessarily burdensome and deprives us of living in our truth.