Transforming Maternal Care: Discover the Visionary Behind Simply Birthed, Shandra Scruggs
Shandra Scruggs is the visionary Founder and creator of Simply Birthed. With a background as a labor and delivery nurse and doula, Shandra embarked on a mission to provide compassionate care and comprehensive support to expectant parents. Her journey began in 2016 when she founded Simply Birthed, driven by the commitment to empower women and pregnant individuals to make informed choices and promote positive birthing experiences. Shandra's passion for bridging the gap between clinical care and emotional well-being inspired the creation of the app, designed to guide families through every step of their pregnancy journey with unwavering support and nurturing guidance. With a focus on fostering meaningful connections and personalized care, Shandra's dedication and expertise are transforming the pregnancy and childbirth experience for families, making Simply Birthed a beacon of empowerment and care in the maternal health landscape.
Thanks for sitting down with Confidence Daily! Tell us about what you do.
As the Founder of Simply Birthed, I am committed to leading the company's vision and mission, providing compassionate care and comprehensive support to expectant parents. With my background as a labor and delivery nurse and doula, I bring expertise in holistic care during pregnancy and childbirth. I have assembled a dedicated team of experts, including licensed midwives, registered nurses, and doulas, to ensure personalized guidance and nurturing assistance for families. My passion lies in empowering pregnant women to make informed choices, promoting positive birthing experiences, and fostering meaningful connections through our services.
How do you cultivate confidence?
As the Founder of Simply Birthed, my mission is to cultivate confidence in other women by creating a supportive and empowering environment. Through personalized guidance and support, I empower expectant parents to make informed choices throughout their pregnancy journey.
Positive feedback and encouragement boost their confidence as they embrace the roles of expectant mothers. I provide educational resources and expert advice, empowering women with knowledge and decision-making confidence. Building a sense of community within the app allows women to connect, share experiences, and find support during this transformative phase of their lives. Prioritizing self-care and well-being during pregnancy and postpartum is essential, with resources and guidance available for maintaining physical and emotional health. Addressing concerns and offering solutions instills confidence in the services and support provided. Embracing diversity and inclusivity acknowledges the unique experiences and challenges faced by women from different backgrounds.
Together, through Simply Birthed, we foster a confident and empowered community of expectant parents ready to embrace the journey of pregnancy and childbirth with strength and assurance.
What does being a woman-owned business mean to you?
Being a woman-owned business means embracing women's strength, resilience, and determination to break barriers, create opportunities, and empower others. It fosters inclusivity, promotes diversity, and leads with compassion, inspiring positive change and leaving an empowering legacy for future generations.
What was your business origin story?
Being a woman-owned business means embracing women's strength, resilience, and determination to break barriers, create opportunities, and empower others. It fosters inclusivity, promotes diversity, and leads with compassion, inspiring positive change and leaving an empowering legacy for future generations.
What was your business origin story?
The origin story of Simply Birthed and the Simply Birthed App began when I recognized the need for comprehensive, compassionate, and personalized support for expectant parents during their pregnancy and childbirth journey.
Drawing from my experience in healthcare and my dedication to promoting positive birthing experiences, I embarked on a mission to bridge the gap between clinical care and emotional support. I envisioned a platform that would empower pregnant women to make informed choices and decisions while navigating the transformative process of pregnancy.
With this vision in mind, I founded Simply Birthed in 2016, driven by my commitment to providing unwavering support to families and promoting positive birthing experiences. The initial focus was on offering one-on-one support as a doula to provide above-and-beyond care to clients.
As Simply Birthed gained recognition and the demand for its valuable services grew, I saw the opportunity to extend my reach and impact through technology. The idea of the Simply Birthed App was born, aiming to provide expectant parents with accessible, on-demand support and guidance throughout their pregnancy and postpartum journey.
Okay, coming up with a great idea and actually taking the steps to become an entrepreneur and launch your company are two very different things. How did you know it was time to take the leap?
The start of Simply Birthed emerged from a profound realization during my career as a labor and delivery nurse and doula. Witnessing the emotional aspects of childbirth, I felt compelled to bridge the gap between clinical care and emotional support for expectant parents. With a vision to empower families, I embarked on an entrepreneurial journey, conducting thorough research, crafting a robust business plan, and assembling a team of skilled experts. The road was challenging, but my unwavering passion, dedication, and belief in the mission drove me forward. Today, Simply Birthed stands as a platform providing compassionate care, making a positive impact in the lives of expectant parents during their transformative pregnancy and childbirth journey.
Sometimes entrepreneurship can be a hard and isolating journey. How do you stay confident along the way?
I maintain confidence by staying connected with my purpose and the positive impact my business creates. Surrounding myself with a supportive network, seeking guidance from mentors, and celebrating small victories keep me resilient and motivated on this entrepreneurial journey.
If you had to list three traits or attributes that have been pivotal for your success, what would they be?
Determination: My unwavering commitment to my vision and mission has driven me to overcome challenges and persevere in the face of obstacles.
Compassion: My deep empathy for expectant parents and my dedication to providing compassionate care have created a nurturing and supportive environment within Simply Birthed.
Innovation: My ability to think creatively and adapt to changing circumstances has allowed me to continuously improve and offer unique solutions, setting Simply Birthed apart in the industry.
What's one myth you'd like to debunk about your line of work?
One myth I'd like to debunk about labor and delivery nurses and doulas is that they only focus on the physical aspects of childbirth. In reality, these professionals play a crucial role in providing emotional and psychological support to expectant parents. They prioritize the overall well-being of individuals, empowering them to make informed choices, and ensuring their birthing experience is positive and empowering.
What advice would you give to burgeoning entrepreneurs?
My advice to burgeoning entrepreneurs is to stay true to your passion and purpose, embrace challenges as opportunities for growth, seek guidance from mentors, and surround yourself with a supportive network. Be resilient, adaptable, and never stop learning and improving. Stay focused on your vision and keep taking small steps forward towards your goals. Remember, success is a journey, and every experience shapes you and your business.
What words do you live by?
I live by the words of Ephesians 4:32, which says, "Be kind and compassionate to one another…” These words remind me to lead with empathy, understanding, and compassion in all aspects of my work.
Any final words of wisdom?
To my fellow birth workers; You have the power to empower and transform lives during one of the most significant moments in a person's life. Keep inspiring, advocating, and nurturing with love, and let your light shine in the lives of those you serve.
