Genieva Davidson is a video editor and repurposing strategist who helps life and business coaches launch life-changing courses and optimize their social media and marketing strategy by leveraging assets they've already made.
Before we dive into your story, tell me how you help cultivate confidence?
I cultivate confidence by reminding myself of why I should be confident. When I find myself in a brain spiral where I am doubting my competence or asking that question, “Who do I think I am,” I stop this and I remind myself of the skills I have, my unique traits, and I make myself write down three reasons why I feel proud of myself in business, as a mother, and as a person! This puts things in perspective.
What does being a woman-owned business mean to you?
Being a woman-owned business means that I’m another woman in leadership. I get to bring my feminine traits to the table and lead from that angle and find the strength in it. It means that my daughter can see I can be a leader, feminine, strong, and a mama and she can too if she wants.
So much as a kid, I was told I was too loud, too hyper or excited, too passionate, and laughed too loud. In my business, I get to take up all that space and empower other women to do the same. I get to invite them to speak up too.
What was your business origin story?
I started as a teacher for ten years. During the pandemic, I started helping many people to optimize their courses so that they knew how to integrate education well. I started as a virtual assistant first, but I was loving the blend of education and having a business in the online space. After being a virtual assistant for a few months, I became more of an expert in managing course launches, editing the course videos, and helping come up with a repurpose plan and created those repurposed videos.
Okay, coming up with a great idea and actually taking the steps to become an entrepreneur and launch your company are two very different things. How did you know it was time to start?
I had been learning a lot in playing in Canva for years! In 2020, a friend of mine dropped a course called VA Bootcamp. When I saw the course, it felt like the desire I had was always there, but this gave me the confidence to do it with a community. I took the course and learned a ton and got my first client and I knew I was all in!
Sometimes entrepreneurship can be a hard and isolating journey. How do you stay confident along the way?
I stay confident by connecting to my community. From that initial program, I have a lot of online digital friends that we chat about being an entrepreneur. This helps me stay confident that we are all growing. I also work out daily. Feeling that strength and power reminds me to feel that confidence no matter how business is going!
If you had to list three traits or attributes that have been pivotal for your success, what would they be?
What's one myth you'd like to debunk about your line of work?
I’d like to debunk that it must be a side hustle. People often think there is no way it could make a real income!
What advice would you give to burgeoning entrepreneurs?
I would say to learn early to trust your gut. Don’t be so quick to ask coaches or others for advice. Yes go to them, but first pause and check in with yourself and learn to trust that. You will need it for the entirety of your business.
What words do you live by?
Slow. Steady. Strength.
I used to repeat this to myself as a college cross country runner.
SLOW. There’s power in working at a slow pace to get established and learn.
STEADY. Stay steady and focused and know you are meant to be in that pack of others. Stop doubting yourself.
STRENGTH. Now you’ve been in the race a while, show your strength and move forward. You can use your strength to pull others along and yourself.
Then never forget that you will start this loop all over again and again.
Any final words of wisdom?
Remember to take stock in your wins, and that wins don’t always need to be monetary. Did you say no to something that didn’t feel right? Did you make a new friend? Did you workout for a week and go to bed early?